Broadcaster Winter/Spring 2006
TABLE OF CONTENTS
Albany Cemeteries Provide Katrina Relief click here
President’s Message click here
A Repeat Performance for Matthews’ Sales Leaders click here
UM PA, LUM PA, DOOTLE DEE DO click here
Two New York Cemeteries win KIP Awards click here
10 SIMPLE WAYS TO MAKE A DIFFERENCE click here
Save the Date! click here
Memorial to Jazz Great Illinois Jacquet Dedication Ceremony and Concert at The Woodlawn Cemetery click here
Kensico Honors Retiring Superintendent AFTER 52 Years of Service; new Superintendent Announced click here
In the Age of Dinosaurs click here
Director’s and Officer’s Insurance click here
OPENHOUSENEWYORK AT GREEN-WOOD CEMETERY: “ANGELS AND ACCORDIONS” click here
The 29th Annual Government & Legal Affairs Seminar click here
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Albany Cemeteries Provide Katrina Relief
Last fall, a crew from the Albany Diocesan Cemeteries traveled to Pass Christian, Mississippi, to help that diocese clean up horrific damage from Hurricane Katrina. This is their story, written by Richard Touchette.
The devastation is hard to imagine. From Mobile to Pass Christian, we could see wind damage: signs blown over, the ubiquitous blue tarps on roofs, a shrimp boat laying on her side on dry land. In Pass Christian, the damage was increasingly severe. First, we saw debris and tree limbs lining the road, then houses moved from their foundations, then houses with gaping holes in the roofs and walls. We passed a tent city with services for residents and volunteers. They offered free chain saw sharpening, free meals from the Salvation Army, and clothes and food for distribution. Highway 90, named “Scenic Highway” had been four lanes. Now, in some places, it was a single lane. Beachfront homes had been reduced to piles of debris. Some lots were empty; even the debris had washed inland. St. Paul’s Church, built after Hurricane Camille to withstand hurricane winds, was badly damaged. The rectory next door was a shell, the school gym roof collapsed, the school a total loss. I stopped taking photos of damage because there was always something worse.
During the storm, 28 feet of water had covered the cemetery, about 4 blocks from the beach. Six complete, intact houses had floated 400 yards and settled on cemetery grounds when the waters receded. Several large trees were down, and filthy debris and mud covered the cemetery. Most monument dies had been knocked off their bases and several tombs had been reduced to piles of brick. Still, there was evidence that people were visiting graves: some had been raked clean and fresh bouquets adorned many memorials.
Our mission was to remove the houses and trees to allow access to graves for visitation and new burials. The crews from Albany, Newark and Rockford quickly came together into a team, working hard with a sense of purpose. We were joined by Joe Castro, a banker from Atlanta. On weekends, Joe volunteers his skid-steer loader anywhere it’s needed. (What’s a banker doing with a skid-steer loader? “Doesn’t every man have a Bobcat?” Joe replies).
With two small backhoes and Joe’s Bobcat, Albany and Rockford tackled the houses, while Newark started on the trees. The houses were full of furniture and personal belongings, all ruined and now a soggy mess. Some of the houses had to be dismantled by hand to avoid damaging the memorials beneath them.
We quickly came to the consensus that we needed to do more: we needed to create an oasis for people to find a little peace in their lives. By the end of the first week, we had removed fallen or dangerous trees, removed three complete houses and most of another. Most of the monuments had been reset. All graves had been hand raked and the debris removed. St. Paul’s Cemetery was the only place in Pass Christian that bore any resemblance to pre-Katrina days.
Our last day was November 1, the Feast of All Saints. All day, people came to the cemetery to decorate graves and to pray. People expressed their gratitude for CCC’s (Catholic Cemetery Conference) efforts, and we all said that we were happy to be able to help. There was still much to do, and fortunately, six men from the Archdiocese of Chicago came to take over where we left off. Our week had a profound effect on us.
Comments from the volunteers
Bob Barrows, a foreman from Albany Diocesan Cemeteries: “It was pleasing to see the work we’d done in a short amount of time.”
Luke McGarry, Assistant Cemetery Manager, Albany: “The people there were so friendly, we were welcomed with open arms.”
Andrew Linehan, Cemetery Manager, Albany: “It’s good to know that we were able to assist and to know that they were appreciative.” “We tried to restore a peaceful oasis for people to come to one little spot in the midst of all the devastation.” “People there haven’t given up.” “It reinforced the idea of community. People from all across the country are willing to help.”
Rick Touchette: “ I am very proud of the job that Andrew, Tom, Luke, Rich, Ken, Mike, Pat, and Bob did on behalf of the CCC. These guys are awesome. I thank the CCC for giving us the opportunity to help.”
President’s Message
Dear Members,
Since the last issue of The Broadcaster, it is my pleasure to report to you that your Officers, Directors
and Chairpersons have been working hard formulating programs of interest for all of our members.
One of these programs is the Public Affairs Seminar, May 1st and 2nd to be held in Albany. I encourage all members to attend. Chairman Kevin Boyd has some exciting new sessions planned.
In addition to the Spring Seminar, there will also be regional maintenance seminars held in conjunction with the New York State Turfgrass Association. You should have received information about these meetings.
Our Annual Fall Conference will be held October 15-18 at The Hotel Hershey. Please send in your hotel reservations as soon as possible.
I am pleased to announce that we have a new contract with Beth Seme and her staff for two more years. Thank you Beth and your staff for a fine job.
I’ll see you in Albany May 1st and 2nd.
Very truly yours,
Harry Caretsky
A Repeat Performance for Matthews’ Sales Leaders
It was a repeat performance for Matthews International Corporation’s Top Regional Sales Representatives in 2005 as they also earned that distinction in 2004!
Tom Santillo was named Salesperson of the Year as well as the Top Salesperson for the Northeastern Region. Tom’s territory includes New England, New York and Western Pennsylvania.
Rina Cazares was the Top Salesperson for the Southeastern Region. Rina manages a territory that includes Matthews’ memorial customers in Florida (Southern), Latin America and Puerto Rico.
The Top Salesperson for the Midwest Region was Paul Marshall whose territory includes memorial customers in Michigan and Windsor, Ontario.
Each of the award recipients received a highly-personalized award created using Matthews’ new Lasting Memories™ process that digitally casts photographs into well-defined images on bronze plaques.
The Larry Haneberg Good Fellowship Award was presented to Jim Mansmann whose territory includes New Jersey as well as Central and Eastern Pennsylvania. This traveling award, which is shaped like a pineapple – the traditional symbol of hospitality — is awarded to the person who builds and fosters long-term customer relationships.
UM PA, LUM PA, DOOTLE DEE DO, HAVE WE PLANNED A CON-FERENCE PERFECT FOR YOU!
No, it’s not a trip to Willie Wonka’s Chocolate Factory – it is even better! Hershey Hotel & Resort in
Hershey, Pennsylvania.
Complete your registration forms today (pages 23 and 24), as hotel rooms and supplier exhibit spaces are limited! Your committee and Executive Director are planning a perfectly “delicious”, educational and “rich” conference agenda that everyone will enjoy!
So, don’t be “brittle”, use the attached registration forms today! Start packing up your “brick-a-brack” for the Hershey resort.
Don’t forget to complete the pre-conference forms being sent to you by Shale Lapping of IPEX – your participation with his questionnaire will ensure the “sweet” success of our 78th Annual NYSAC Fall Conference from October 15 through 18, 2006!
See you there!
Joseph P. Dispenza, “Confection” Chair
Two New York Cemeteries win KIP Awards
Two New York State cemeteries were recently presented awards in the KIP (Keeping it Personal) contest
sponsored by the International Cemetery and Funeral Association. The awards were presented at the
organization’s Annual Conference and Trade Show, March 13-16, in Las Vegas, Nevada. The contest was created by the organization’s Personalization Committee to recognize outstanding examples of personalization in the products and services offered by businesses in the death care industry.
Winning First Place in the Most Personalized Service or Memorial Category and taking the Grand Prize for the entire contest was Ed Horn, director of sales, marketing and community relations for St. Michael’s Cemetery, East Elmhurst, New York. The winning entry was for a memorial the cemetery created in honor of the Queens firefighters who died in the terrorist attack on September 11, 2001. The memorial was inscribed with Memory Medallions containing the stories and photos of all of those honored. With the push of a button, visitors to the memorial can see photos of their loved ones along with their personal histories. The memorial was dedicated at a ceremony at the cemetery on September 10, 2005 (see the Fall 2005 issue of the Broadcaster).
An Honorable Mention in the Events Category was awarded to Andrea L. Vittum, president of White Haven Memorial Park in Rochester, New York. White Haven’s award was for their ongoing series of quarterly remembrance services for the recently bereaved. Years ago, the cemetery started offering an annual holiday service. It was so well-received that they expanded the services to four times each year. All of the services contain a Prayer of Names during which the names of all those being remembered are read. Each individual service, however, has a different theme expressed through musical performances, readings and activities, such as placing ornaments on a tree or building a memorial bouquet. Approximately 250 people attend each service.
To see all of the winners of the 2005 KIP Awards, you can visit the ICFA’s web site at www.icfa.org/kip_categories05.htm.
10 SIMPLE WAYS TO MAKE A DIFFERENCE
This is part 4 in a 10 part series on simple ways cemeteries can make a difference in protecting our
environment. Each one will contain examples of projects you can complete on your way to achieving
certification as a member of the Audubon Cooperative Sanctuary Program. For further information on this program, contact Audubon International at 418-767-9051 or visit their Web site at www.audubonintl.org.
#4: Maintain Water for Wildlife
Maintain at least one water source for wildlife. If possible, keep it open during the winter months. This could be as simple as a birdbath with a heater. Ponds that tend to freeze over can be kept open with a bubbler or a heater. Either way, the wildlife will benefit from access to the water all year round.
If you have a pond or a stream on your property, try not to remove the native vegetation growing along the water’s edge and be sure to maintain a buffer zone between the water and any areas where you use fertilizer or pesticides. It will look more attractive AND be safer for the wildlife that live in and around the water.
Benefits (to YOU and the environment!)
* Water features attract customers as well as wildlife.
* They provide water for drinking and bathing to a diversity of wildlife.
* They improve the value of burial property nearby.
* They create a habitat for aquatic plants and wildlife.
* Features with moving water produce a wonderful, soothing sound.
Save the Date!
New York State Association of Cemeteries
78th ANNUAL FALL CONFERENCE
Sunday, October 15 – Wednesday, October 18, 2006
We will be at The Hershey Hotel, Hershey, PA.
Don’t miss:
· Networking with fellow cemetarians and suppliers
· Keynote presentations
· Government and Legal Affairs Update
· Exceptional Golf
· And much more!
Mark your calendar now!
Memorial to Jazz Great Illinois Jacquet Dedication Ceremony and Concert at The Woodlawn Cemetery
On Sunday, October 30th, the memorial marking the final resting place of tenor saxophonist Illinois
Jacquet was dedicated at The Woodlawn Cemetery. Dr. Eugene Callendar of St. James Presbyterian
Church led the ceremony. Phil Schaap, Curator of Jazz at Lincoln Center, recounted his memorable interviews with the jazz great. After the monument was unveiled Victor Goines, Artistic Director of Jazz Studies at the Juilliard School, led a ten piece jazz band in celebration of the music of Illinois Jacquet. About 150 people attended the free event.
Jean Baptiste Illinois Jacquet was born on October 31, 1922 in Broussard, Louisiana and grew up in Houston, Texas where he developed his famous “Texas Tenor” sound. At age nineteen he burst onto the jazz scene when he recorded his explosive “Flying Home” solo with the Lionel Hampton Band. Jacquet, recognized from that time on for developing an entirely new style of playing the tenor sax, performed with many jazz greats: Louis Armstrong, Coleman Hawkins, Dizzy Gillespie and Ella Fitzgerald. He went on to lead his own record breaking bands and continued to record, tour and perform up until his death on July 22, 2004.
Leon Rader, a Russian born sculptor who specializes in custom memorial art, was commissioned to create the memorial. His studio, Art in Stone, is in Colma, California. Rader has produced public war memorials, received awards for his unique works of art and recently created the memorial for journalist Daniel Pearl. The nine-foot monument features Rader’s life sized etching of an Arthur Elgort photo of Jacquet playing the saxophone. The 15,000-pound memorial sits on a piano shaped base, made of polished black granite from India. According to Rader, “The idea was to create a sculpture that told the story of Illinois Jacquet’s love of his music, his appreciation of his fans and his spiritual beliefs. I used stone from India, a country that he loved to visit and designed a work of art to compliment the beauty and history of Woodlawn and the neighboring memorials to Miles Davis, Lionel Hampton and Duke Ellington.”
Following the dedication, a ten-piece band played some of the memorable arrangements Jacquet recorded with his “small band” in the 1940’s. Members of the ensemble included Joe Temperley, Michael Dease, Freddy Hendrix, Lee Hogans, Ed Stoute, Fred Hunter and students from the Juilliard School. Illinois Jacquet received an honorary Doctorate of music from Juilliard in May of 2004. Later that year, the Illinois Jacquet Scholarship in Jazz Studies at the Juilliard School was established in his memory.
The Woodlawn Cemetery, established in 1863, continues to work with families to highlight their great accomplishments. For additional information about some of the Jazz Greats at Woodlawn log onto www.thewoodlawncemetery.org.
Kensico Honors Retiring Superintendent AFTER 52 Years of Service; new Superintendent Announced
Louie Palmerini’s retirement as Kensico Cemetery’s Superintendent of Grounds after 52 years of
service was honored and celebrated at two functions held in December.
At an afternoon reception at Kensico Cemetery, two hundred attendees honored Louie, including Kensico employees, funeral directors, monument dealers, representatives from Mt. Calvary Cemetery, Gate of Heaven Cemetery, Ferncliff Cemetery, Mt. Hope Cemetery and Mt. Pleasant Cemetery, as well as members of the Palmerini family. A large white banner inscribed with personal messages offered congratulations, memories and anecdotes about Louie’s years of service. It was shared with the audience by members of the Kensico Board of Directors, Administration and staff, and Louie was presented with a signed guest book, souvenir plaque, DVD player, flat screen TV and a videotape of the celebration.
At the annual Holiday Business Meeting of the Metropolitan Cemetery Association, Louie Palmerini was presented with a Lifetime Achievement Award. Describing Louie, Irving Lichtenfeld, co-chairman of the MCA Awards Committee said, “at 18 he got a job at Kensico Cemetery where he cut grass, planted seed and the like...the usual summer work. Having lived and worked on a farm back home, he did this work well, with a drive you don’t see very often in part-time workers. Lack of work resulted in a lay-off. In 1953 Louis went back to work at Kensico Cemetery where he got his first full-time job as a grave digger in a new section called Sharon Gardens. He learned to operate a digger and other equipment, and did this type of work for about 15 years. Then he was promoted to assistant superintendent. He served in this capacity for 10 years. Louie was a patient man, he was in for the long haul, worked hard: ‘Do your job better than well, and you can get ahead’. When the then-superintendent died, Louie was promoted to the top position, a position he still holds. Louie has lived the American dream. For his overcoming obstacles that would discourage others, for his 52 years of dedicated, unselfish service both to his cemetery and to the public, we are pleased to award the MCA Cemetery Association Achievement Award to Louie Palmerini”.
Lawrence Massaro has been appointed Louie’s successor as Superintendent. Formerly the owner and president of Lawrence Massaro Contracting, Inc., Larry has been an independent contractor for Kensico for more than 30 years, working with Kensico on maintenance, grounds restoration, foundations, and development projects. He will be in charge of these responsibilities for Kensico, in addition to his supervisory duties as Superintendent.
In the Age of Dinosaurs
By: Edward Horn, St. Michael’s Cemetery
The common business adage that the customer is always right sometimes receives little attention from
cemeterians when the issue is memorialization. Frankly, the attitude most encountered by those in
the profession when requests are heard for new types of memorialization is “My way or the highway.”
Whenever a family wishes to memorialize their loved one the amenable atmosphere normally associated with a cemetery experience comes to an end. Acceptance of vases, photos and religious emblems differs from one cemetery to the next. There is little reason to explain our reluctance and outright disdain for memorialization. Apparently, the wishes of the families are of little interest to us when their request means changing our ways.
The amazing aspect of this ongoing friction between cemetery and client, however, is that it closes the door to revenue from property which currently represents nothing but obligations and costs. By refusing to consider new forms of memorialization, cemeterians are turning their backs on a potential windfall which does not increase costs, but will subsidize our maintenance of occupied property.
Where new ideas are considered, one will normally find a commission-based sales force. Our sales force is our financial lifeline. They encounter clients on a one to one basis and they represent the heart and soul of our institutions. They are driven, therefore, by the dual motivations of satisfying their customers and earning more money. New forms of memorialization can add a new and vital source of funds for the cemetery that can grow into a self sustaining resource - if only our sales representatives are empowered to make it so.
Over the years, many of our clients had requested candles for their use to honor their loved one.
St. Michael’s, for obvious reasons, had adamantly refused these requests. The hazards and risks of a lit candle far outweighed all other considerations. However, our families still sought out our sales reps, pleading for a candle.
I received a telephone solicitation from Bill McDaid from SmartLite. Reluctantly I met with him. Bill introduced me to his technology of electronically powered candles that were capable of having a dedication placed within. The candles give the illusion of being a live fire. The light flickers and dances as if a wax candle were responding to the lightest breeze.
After some debate St. Michael’s installed a SmartLite Omnistand within an often visited community mausoleum. There was no response for the first few days. A frequent visitor inquired and purchased a candle with one of the various dedications available. Within days many of the 65 candles were sold.
We now offer the candles for one, five or ten years. The prices vary but each level insures a significant profit as well as a renewable revenue source for years to come. The SmartLite program has proven so successful that we will shortly install another unit. We have concluded that candle sales will insure unanticipated profits to St. Michael’s for years to come. Additionally, the good will established through the introduction of the candles has already been recognized by sales of crypts that are close to their location.
St. Michael’s has accepted that, in a world of change, we have no choice but to accept change. We embrace innovative ideas and products that achieve the dual benefits of pleasing our clients and supporting our bottom line. To do otherwise is to insure disappointment, heartache, a diminishing market, and to follow in the footsteps of the dinosaurs. Their day passed. Without a willingness to change, many cemeteries may find they, too, are relics of the past.
(Editor’s note: St. Michael’s has also had great success with Memory Medallions, originally installed as part of their tribute to firefighters lost on 9/11. See the story about the KIP Award for this project.)
OPENHOUSENEWYORK AT GREEN-WOOD CEMETERY: “ANGELS AND ACCORDIONS”
Despite a record 8 consecutive days of rain, “Angels and Accordions,” a collaboration of the Green-
Wood Historic Fund and Dance/Theatre/Etc., in conjunction with Openhousenewyork, went off
largely as planned in October. This was the Historic Fund’s third annual participation in Openhousenewyork, a project to open up New York’s great architectural features to the public free of charge, and it was certainly the best program we have offered.
Originally scheduled for Green-Wood Cemetery on Saturday, October 8, the event was rescheduled for the next day, on which the rain stopped just long enough to allow two performances. Though there were some nervous accordionists (the instrument is easily damaged by moisture), and violinist Todd Reynolds and his ensemble played just inside the Historic Chapel’s doorway, rather than on the nearby hillside as originally planned, things went well. The crowds turned out, and the performances were inspirational.
Violinist Todd Reynolds began the proceedings performing an original composition on a high stage near the landmarked main gates, accompanied by dancers, fittingly carrying umbrellas, with choreography by Martha Bowers. The crowd was then led across the cemetery’s hills by umbrella-carrying guides, with some dancers in white posed near monuments or in trees, others moving slowly around monuments, accordionists playing and singers serenading the crowds.
Several tombs had their doors open and visitors were invited to observe them from outside. Inside the Catacombs, a slide show of portraits of many of the famous interred at Green-Wood was projected onto the back wall. Actors rang bells and recited the names of those who rest there. The Steinway Tomb, Green-Wood’s largest, with room for 256 interments, was open to visitors, and as people waited to enter, they were treated to classical music from a Steinway grand piano played by music students.
Director’s and Officer’s Insurance… From Wall Street to Your Local Community Organization, Litigation Can Strike Anywhere
The potential for not-for-profit organizations to face exposures similar to for-profit organizations is
very real, although securities related claims are not relevant to these entities. Unlike a commercial
enterprise, directors are usually serving the not-for-profit organization as a civil or charitable service, yet may have personal assets exposed to being at risk for decisions, actions or inactions in that capacity. In addition, the organization’s operating margin and resources may not be sufficiently robust to withstand the financial impact of a sudden and unexpected liability. Directors in these organizations are more often recognized as “trustees” having a community responsibility to oversee that the mission of the entity is carried out and that assets are used to further that mission.
NOT-FOR-PROFIT EXPOSURES
Just because the organization is a not-for-profit enterprise does not exempt it from liability, nor do the directors, officers, employees and volunteers have immunity from litigation. Liability exposure may exist from allegations of:
1 Self dealing or conflicts of interest;
2. Charges of discrimination from several employees;
3. Sexual harassment claim from a vendor or donor;
4. Violation of certain state or federal laws;
5. Allegation of pension mismanagement from an employee;
6. Acts beyond authority granted in the By-Laws
These and other situations may bring a claim which the organization is ill prepared to meet in terms of the potential financial outcome. For this reason, directors, officers and others may wish to pay close attention to the purchase of D&O insurance as this may become the most significant or only financial backstop to protect their personal assets.
LITIGATION: FROM FRIEND OR FOE?
The source of allegations of wrongdoing and litigation may come from any number of sources that may have dealings with the organization and might include:
· Donors · Employees · Government agencies
· Customers · Recipients of service · Creditors
· Suppliers · Vendors · Other not-for-profit organizations
In a not-for-profit organization the decisions of the board are not immune from public or governmental scrutiny. Broad by-laws offer the directors and officers some protection, but insurance can fill an important role by giving directors some greater financial assurance. Litigation can last for several years, becoming a continuing financial burden and drain on the organization’s resources. Not only can insurance alleviate this burden, but the access to expert litigation resources is usually an added benefit as the organization would rarely need these services in the normal course of its activities.
COVERAGE CHECK-UP: DID YOU KNOW?
An insurer can rescind a policy issued based upon false representations, if relied upon in agreeing to issue the policy. While rescission may be an equitable remedy for the insurer under such conditions, there are a number of defenses available to policyholders. If the insurer fails to act promptly to rescind the policy, it could be held that such a delay constituted a “ratification” of the policy and led the policyholder to believe the policy was valid. Should the insurer act promptly to rescind and withholds defense of a claim, but is later found to have wrongly denied defense, the insurer might be potentially held liable for extra-contractual liability for bad faith. Recission may need to be timely, but it had better be sustainable!
Charles L. Ruoff, CPCU, Executive Vice President and Chief Marketing Officer of the Treiber Group LLC can be reached at cruoff@etreiber.com. or for more specific information, please contact Robert Melzer, Account Executive in the Financial Coverages Department at rmelze@etreiber.com.
The 29th Annual Government & Legal Affairs Seminar
The 29th Annual Government & Legal Affairs Seminar will convene the afternoon of Monday, May 1, and the morning of Tuesday, May 2, at the Desmond Hotel in Albany.
The seminar will commence at 2:25 pm, Monday, May 1, following the 1:00 pm meeting of the New York State Cemetery Board. Following a very brief introduction, the Cemetery Board members and the counsel to the Board will join the director, the assistant director, and staff of the New York State Division of Cemeteries to discuss current regulatory issues. The chairman and vice chairman of the NYSAC Government and Legal Affairs Committee will then be joined by the counsel to the committee to review current state legislative issues. National legislative and regulatory issues and trends will also be analyzed by the chairman of the ICFA Government & Legal Affairs Committee. Following a short break, a panel of three representatives from the insurance industry will address some of the difficult liability issues currently confronting cemeteries and a representative of Morgan Stanley will provide a review of current economic and market conditions. A cocktail reception and dinner will complete the first day’s program.
On Tuesday morning, May 2, the program will once again be dedicated to the popular “Ask the Lawyer” session. Starting at 8:30 am and concluding at the close of the seminar three hours later, attendees will be able to participate with other cemeterians, state regulators, and a panel of experienced cemetery counsels, in a wide-ranging discussion of legal issues that cemeteries face on a daily basis. If you have any questions about your cemetery’s legal liabilities, rights, and responsibilities, please forward them by April 25 to the moderator of the panel, Timothy Griffin, by e-mail (timgriffin@aol.com), fax (914-771-6752), or regular mail (77 Pondfield Road, P.O. Box 156, Bronxville, NY 10708). The questions asked need not be limited strictly to cemetery operations; inquiries relating to corporate governance, contractual liabilities, labor law, and other areas of legal concern are also welcome.
Registration materials have been or soon will be forwarded by NYSAC. Registration fees remain unchanged from last year; a full two-day registration is $200 for members (and $130 for a spouse or guest) and the Monday afternoon program only (including cocktail reception and dinner) is $125, while the Tuesday morning program only (including breakfast) is $85.